Hundreds of camels strut their things in an elegance contest where judges are impressed by lengthy necks as well as big bulges.
It is just one of the world's most distinct elegance contests.
Annually people take a trip hundreds of miles, from throughout the Gulf, to the Western Region of the United Arab Emirates to go to the prestigious occasion.
But you won't discover any type of designer dresses, tiaras or cosmetics musicians here because they've concerned choose the area's next leading camel.
The Al Dhafra celebration is in its seventh year as well as seeks to commemorate and also promote Bedouin culture.
The highlight is the camel charm contest which sees countless entrants strut their stuff in 2 competitions: one for the light-coloured Asayel type and one more for the dark-skinned Majahim.
They're evaluated on a variety of criteria from the dimension of the head, size of its neck and the shape of the bulge. And also huge is most definitely thought about beautiful.
But looks aren't every little thing and factors are also granted for version behaviour with the very best camels cost up to ₤ 2m.
Khamees Mohammad al Sharee, a camel proprietor who on a regular basis participates in the celebration, describes exactly how the champions are chosen.
" There is a special board, assigned by the authorities, which courts the competitors. They put all the camels with each other in one pen as well as make a decision."
For many people in this component of the Middle East the protection of pure-bred camels is important to the conservation of their history and customs.
These "desert ships", as some refer to them, historically offered Bedouins with a resource of milk and transportation. They're likewise seen, more lately, as a possibly rewarding company financial investment.
As well as it's not just countless pounds worth of prize money and automobiles that lure people to come. It refers national satisfaction with camel-owning households from the UAE, Qatar, Saudi Arabia, Oman as well as various other Gulf states all completing.
It's additionally attracting interest from additional afield. For South African, Danielle Tennant, it was her first experience of a camel charm contest.
" As we arrived we were ushered in and we were offered a personal overview. We tried some outstanding Arabian coffee and also we have actually been taken around to the stalls.
" It's been fairly remarkable to assume it's an additional whole interest, an interest people have."
As well as the beauty pageant the Al Dhafra celebration, which competes 2 weeks, also hosts camel races, saluki races, falconry competitors and also a conventional Emirati market.